Black Diamond is creating its own NFT marketplace to sell cannabis-related NFTs. There are four collections of NFTs found on the Black Diamond proprietary marketplace. Black Diamond Exclusive NFTs, Reward Paying NFTs, Plant Tracking NFTs, and Grow Room NFTs. The Black Diamond Exclusive NFTs are for early access cannabis fans who want to benefit from the entire Black Diamond ecosystem. Reward Paying NFTs will yield a return for holders. Plant Tracking NFTs are linked via QR code to physical world cannabis products and collected for rewards. Grow Room NFTs mint on the Black Diamond XR gaming platform. Grow Room NFTs will come with unique benefits like invites, discounts, and in-game bonuses.